What does it take to become a brand people actually want to spend time with? The Contagious Brands Report 2026 brings together 45 brands finding unconventional answers to some of marketing’s biggest challenges - from earning attention and building communities, to making products more desirable, embracing AI and responding to affordability concerns. This episode reveals some of the standout brands in the report, from sunglasses sold in art-gallery-like spaces to tractors-as-a-service, AI film festivals and a pickle brand turning students into creators. Along the way, they explore what marketers can learn from brands finding new markets, new opportunities and new ways to keep people coming back.
What does it take to become a brand people actually want to spend time with?
The Contagious Brands Report 2026 brings together 45 brands finding unconventional answers to some of marketing’s biggest challenges - from earning attention and building communities, to making products more desirable, embracing AI and responding to affordability concerns.
This episode reveals some of the standout brands in the report, from sunglasses sold in art-gallery-like spaces to tractors-as-a-service, AI film festivals and a pickle brand turning students into creators. Along the way, they explore what marketers can learn from brands finding new markets, new opportunities and new ways to keep people coming back.
We’ll explore