This is Contagious

Low-budget bangers: how brands win on a tiny budget

Episode Summary

Dirty mattresses. Giant hairballs. Bad Bunny. The Pope. This CFO-friendly episode explores how brands can overindex on impact by investing in creativity rather than throwing money at the problem. The Contagious team analyse some of their favourite low-budget marketing campaigns, unpacking the creative principles behind them and asking how brands can turn tiny budgets into big ideas, big conversations and even bigger earned media.

Episode Notes

Dirty mattresses. Giant hairballs. Bad Bunny. The Pope. This CFO-friendly episode explores how brands can overindex on impact by investing in creativity rather than throwing money at the problem.

The Contagious team analyse some of their favourite low-budget marketing campaigns, unpacking the creative principles behind them and asking how brands can turn tiny budgets into big ideas, big conversations and even bigger earned media.

We’ll explain:

• How to weaponise your audience as a media channel
• Why withholding information can be more powerful than broadcasting it
• How an ick factor can make out-of-sight products impossible to ignore
• Why the WTF factor works so well in outdoor
• How to turn existing infrastructure into emotion and engagement
• How one tiny physical change can become a huge media event 
• How shoplifting can become brilliant PR